I was sitting here working on an article about a couple new kayak models on their way to market and in the midst of a sentence, a bit of rational, clarity came to mind. Old is fine too. Just as we would expect in our consumer driven society, companies become hard pressed to find something new and exciting to rabbit on about in order to sell their products. Regular business cycles and short attention spans make it challenging to keep churning out “awesome, game changing, amazing, paradigm shifting” wonders. Most of it is BS of course.