Waste
Published March 13, 2010 | 
Busy day at Canoecopia. I’ll have more pictures for you tomorrow. Foolishly I took all today’s event photos in a format I can’t open on my laptop! (You can bet I’ve taken care of that now.) Well, with the couple hours I have available until the premiere of Justine Curgenven’s DVD, ” This is Canoeing“ I thought I’d take a moment to ask you to ponder this…
Have a look at the picture above… Here at the Sheraton hotel right next to the Alliant Energy Center in Madison, this is what it takes to make one 12 oz cup of rather bitter Starbucks coffee. Now the hotel gives us 3 of these waste bin filling collections which make 3 cups of coffee. Doesn’t this seem a bit wasteful? Isn’t Starbucks supposed to be one of those social and ecologically aware type companies? Now multiply this mess times the number of rooms in this massive hotel, then imagine it restocked almost daily, then times all the hotels that buy this “packaging” from Starbucks. It’s amazing to me how often this whole corporate social consciousness BS.. is well, BS.
Now I wouldn’t have even brought it up if it weren’t for that little brown card (above). It says, “Stir up some conversation.”… I thought, OK then….
Just another quixotic sword fight with the big windmills…
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One Response to Waste
Derrick, you are one of the few that can see through the smokescreen.
The general public is so engrossed in the publicity that the media feeds them that they are just captivated by buzz words like “environmentally responsible”, “green” etc. and really don’t stop to think (god forbid analyse) what it all means.
Green is the new black and to fit in one will buy it without even knowing what really it means.
I continue to see it all around myself how clever corporation capitalize on a trend but rarely deliver.
“Ethical” however never crosses a corporation’s mind or they would not be a corporation.