The war we face as an "outdoor" industry and even as a human population is primal. We can't assume we'll always have students, customers or simply nature lovers. Times, as Bob Dylan once said, a "a-changing".
O.K. So this sort of cracked me up. I purchased a new Brunton Nexus 70p Compass for my baby the other day. The dude behind the counter looked for a moment and said something like, "Hmm, that's just "bling" for that boat." Bling? Bling!?!?!