Archive for the ‘advertising’ Category

Who are you?
Who, who, who, who?
Who are you?
Who, who, who, who? – the who

A Facebook page is a free, no brainer way to market your company.  Not having a Facebook page today suggests either a  unique marketing mindset or lack of it… Some companies see social media is a way to really connect with their customers, provide better customer support and as a way to reach out to the next generation as well. Some companies simply feel they don’t need or have the time to deal with social marketing.  I’m in the first group in that I think some companies will be regretting their lack of connection now in about 10 years or so.. but that’s my opinion and I could certainly be daft as brush…   Read the rest of this entry »

And when I get excited / My little china girl says
Oh baby just you shut your mouth / She says … sh-sh-shhh
- bowie

Sometimes I get stuff like this in my email… I like the bubbles, they make the idea of paddling in the snow much more appealing, and the thought of getting 1000 high quality, asymmetrical fiberglass composite paddles for just $14.00 a unit certainly does make it feel like, well, Christmas!

I often get emails like this one … Read the rest of this entry »

http://www.valleyseakayaks.com/

“28 Days” is that one where Sandra Bullock goes into rehab. “28 Days Later” is sort of post apocalyptic horror flick where an incurable virus ravages the UK.  (Just in case you were getting the two flicks confused).  Sometime in less than 28 days, Valley will introduce their new website.  I think they should have done one of those cool countdown clocks with some foreboding music loop playing in the background…  Maybe even embed a heart-pounding trailer staring Gillan Anderson…

I’ve got like 3 posts I want to get done by Friday and here I am winding up Valley Sea Kayaks!  Sorry..

Patty the Milkmaid was going to market carrying her milk in a Pail on her head. As she went along she began calculating…

Did I ever tell you the story of the day Nigel Dennis was late?  It’s sort of like an Aesop’s Fable without a fox, crow, or nightingale to found.  Now I could tell you that tale or I could send you to Boreal Shores Kayaking in Bayfield, WI., where the story is said to have taken place.  Boreal Shores offers Sea Kayaking UK Kayaks, kayak gear and camping equipment at the gateway to the Apostle Islands on the southern shore of  Lake Superior.  Now if you go there be sure to sit in the pink Explorer when Chris tells you the tale.. and then maybe he’ll regale you with the one about when Derrick was really, really drunk and asked him to build a traveling, folding, skin boat.. I’m not sure, but I think there may be a donkey & a milkmaid in that story!  – Visit Boreal Shores Kayaking Website right here.

Anything you want it can be done
How did you go bad?
– radiohead

I’m very thankful for the sponsors I’ve had in the past and of course for our future search of all things “Nessie”. Experience has also taught me that sponsorships are two way streets. If you ask companies these days they will tell you they are buried in requests from paddlers who have no clue why they should be sponsored other than they are going somewhere. We write about that quite a bit. You need to know what you are asking for and why they should help. Fair enough. But keep in mind that a paddler with their act together is not a beggar either. They are potentially offering a lot of value in very meaningful and sometimes unexpected ways.

Read the rest of this entry »

Roll over beethoven rockin in two by two.
– chuck berry

This weekend the first of what should be an annual paddle party will be held in Wisconsin Dells, Wisconsin. The day will include kayak exhibits, a 2k race event, food, boat tours, live music and a kayak clinic presented by your truly.  The event is the brain child of Easton Dreher, owner of Vertical Illusions Outdoor Center in Wisconsin Dells.  This event marks a major victory for Easton who is screaming into the wind to revive community and visitor excitement in the wonder of Wisconsin Dells natural beauty which has been lost behind hotel towers and under all inclusive water park complexes.

Read the rest of this entry »

I’m not sure I had anything to add other than I came across this ad in the March issue of NG Adventure Magazine. Oh, other than does’nt it look like the guy in back of the double has been in a kayak before and the blue man in front hasn’t… Oh, and I’d never thought of kayaking in Navada before either which I’m sure was the whole point of the ad. – www.TravelNavada.com/SL