If we're all living (and playing) longer these days, maybe we should ask some companies for a half-life upgrade deal. They do it in software all the time. Maybe loyal customers could get a 10 year upgrade coupon for 50% off replacement on stuff like saddles and rollers.. just bring in the old worn out and sticky ones for your upgrade. How about short lived GPS units, "never quite waterproof" waterproof cameras, plastic salad forks, domestic partners... I can see it now... Wouldn't that be sweet!?