The war we face as an "outdoor" industry and even as a human population is primal. We can't assume we'll always have students, customers or simply nature lovers. Times, as Bob Dylan once said, a "a-changing".
Now I absolutely refuse to comment on this image or the guy in the red shirt. It's more than my life is worth!.. What I can say is that anyone involved in the Outdoor Recreation Industry or for that matter any businesses interested in how to make social media work for them, should know these folks. You can start by watching the “Boots on the Ground” is the first of a series of “unofficial” social media panel discussion here. Besides if you watch it, you won't have to listen to me tell you the same stuff. As they say it's easier to to bring the mountain to... or climb to.. or those who buy Mohammad a beer will certainly... Anyway, I forgot.
Spread out on the floor is a 10,000 piece puzzle. Each piece meticulously up-turned and laid out so one can see every piece from above. It's all there. Everything you need to know is right in front of you. So why the hell does it take so long to put it all together? Well, that's the thing isn't it?